Were the contracted digital marketing services actually delivered?
Court-appointed expert report on whether the documents submitted proved the delivery of online advertising campaigns and web presence services.
Background
A digital services company was claiming payment from a small business for several services, such as Google advertising campaigns and online presence. The business argued it had not received them or that they had not worked.
What I was asked
To determine whether the claimant's documents objectively proved the actual delivery, quality and suitability of the services.
How it was analysed
- Analysis of each document submitted and what it can actually prove.
- Comparison with the evidence such services normally generate (campaign reports, metrics, access logs).
- Assessment of whether there was any sign of new customers resulting from the services.
Report findings
None of the documents objectively proved the actual delivery of the services, their quality or any new customers resulting from them.
Key takeaway
Providers of digital services must be able to prove them: campaign reports, metrics and access logs are the natural evidence and should be kept.
Related service: Expert reports on software projects and IT contracts
Anonymised case. Personal data, the parties and procedural references have been omitted or altered to preserve confidentiality.